Our Values
Big enough to cope, small enough to care
What are the Chorley Group Values?
At Chorley Group, we proudly operate on a clear set of values that define who we are as a business and what sets us apart. Our values truly reflect our strong family culture, which is woven into every aspect of our operations and interactions. We ensure that every team member is well-versed in our approach, helping them feel like valued members of the Chorley Group family.
We are a family-run car dealer group, founded in Lancashire in 1989. We run on five values: being proudly Lancashire and North West, putting clients first, focusing on people and relationships, offering expertise you can trust, and being easy to do business with.
They aren't new. They're how Andrew Turner has run the business since he sold his first car for £510, written down so that everyone who works here, and everyone who buys from us, knows what to expect.
Since 1989
Family-run
6
North West towns
18+
Industry awards
4.5★
Rated on Trustpilot
Six principles we all work by
Honesty. Care. Fair. Promises. Respect. Operate Profitably.
Every colleague at Chorley Group works to six principles, set out in our Excellence crest: honesty, care, fairness, respect, keeping our promises and running a profitable business. They're the standards behind the five values above.
Our Chorley Group Values
These are the values we work by across every Chorley Group showroom and team. They shape how we treat our clients, our colleagues and the communities we’re part of.
01 - Proudly Lancashire and North West
We're from here, most of our team are from here, and we put back into the towns we trade in.
What you'll notice
People who know the area, the roads and the local businesses, and a dealer group that turns up for its community.
- Andrew Turner was born in Blackburn in 1960 and grew up above his parents' greengrocer's shop. Our head office has been on Ackhurst Road in Chorley since our first Nissan dealership opened there in 1994.
- We've sponsored Chorley FC since 2010, and from 2020/21 to 2023/24 its ground was the Chorley Group Victory Park Stadium.
- We were the first Founder Patron of Inspire Chorley Youth Zone. Andrew chaired the project, and in 2019 he trekked to Everest Base Camp to raise money for it.
- In 2026 we upgraded the minibus used by Wigan Warriors Community Foundation and sponsored Chorley Flower Show.
- We've won four of Lancashire's Red Rose Awards, including Family Business of the Year in 2015.
02 - Client first
You're listened to, respected and understood, never treated as just another sale.
What you'll notice
Clear answers, no pressure, and someone who keeps you updated on what happens next.
- More than 9,000 clients have reviewed us on Trustpilot, where we're rated 4.5 out of 5. We reply to reviews, including the critical ones.
- Lancashire's Red Rose Awards have recognised our customer service twice, in 2016 and 2022.
- Auto Trader named us Highly Rated for Customer Service in 2020, the year after naming us Retailer of the Year.
- If something isn't right, our Client Services team aims to reply within 48 hours, and we follow The Motor Ombudsman's Codes of Practice, so there's an independent route if we can't fix it between us.
03 - People and relationships
People are at the heart of what we do. Strong relationships build trust, loyalty and real connection, with clients and with each other.
What you'll notice
Familiar faces. Clients often name our people in their reviews, and many come back to the same person for their next car.
- AM named us one of the Best UK Dealerships to Work For in 2017, 2018 and 2019, based on independent feedback from our own staff.
- Since 2019 our Annual Awards have recognised colleagues from every showroom and department.
- Our team gets 28 days' holiday rising with service, their birthday off, and a late start or early finish on their child's first day at school.
04 - Expertise you can trust
Clear, trusted knowledge that gives you confidence in your choice and reassurance all the way through.
What you'll notice
Straight answers in plain English. If we don't know something, we'll find out rather than guess.
- Nissan gave us its Global Award, its highest honour for retailers, in 2016 and 2017.
- Our Preston team won the Nissan National EV Award in 2016, and MG named us EV Dealer of the Year in 2022.
- Our Motability specialists help clients through the Scheme at every showroom.
05 - Easy to do business with
We make things simple, and remove the hassle that wastes your time.
What you'll notice
You can do the important things online, at a time that suits you, and only come in when you want to.
- Value your car online in a couple of minutes, with no obligation.
- Reserve a used car online for £99, fully refundable.
- Book a service or MOT online and see live appointment times.
- Talk to our Client Services team on live chat from 8am to 8pm, seven days a week.
- Motor Trader named us Digital Initiative of the Year in 2019, a year after we started letting clients reserve cars online.
Join Chorley Group
Do you want to work in the automotive industry? Well, we're hiring! Apply for one of our current vacancies today.
What "big enough to cope, small enough to care" means?
Big enough to cope
Having the range, the people and the systems to get things right: showrooms in six towns across Lancashire and Greater Manchester, four manufacturer franchises, used cars from every major brand, workshops at our sites and a Client Services team online seven days a week.
Small enough to care
The business is still owned and run by the family that started it. Andrew Turner MBE founded it and is our Chairman. His son Adam is Managing Director. If something goes wrong, it reaches someone whose name is on the business.
What you can expect when you deal with us
Values only count if you can feel them at the showroom. These are the things every Chorley Group team will do for you.
- We’ll take the time to understand what you need, and help you find a car that suits you.
- You’ll see the price and the key finance details before you’re asked to commit, so you can decide in your own time.
- We’ll be clear about what’s included in an offer and any closing date.
- We’ll talk you through your part exchange valuation and what it’s based on.
- If you have a concern after buying from us, our Client Services team will listen, look into it and keep you updated.
See the values in action
Our story, our awards, our community, and where to find us.
Our History
How a £510 car in 1989 became the business we are today.
Our Awards
The 18+ industry awards our teams have earned since 2015.
Sponsorship and Community
The clubs, charities and people we support.
Find a Showroom
Find your local Chorley Group showroom near you.
Questions about our values
About Chorley Group and how we work
Chorley Group has five values: proudly Lancashire and North West, client first, people and relationships, expertise you can trust, and easy to do business with. They sit under the group's founding principle, "big enough to cope, small enough to care".
The Excellence crest sets out the six principles every Chorley Group colleague works by: honesty, care, fairness, respect, keeping the promises we make, and operating profitably as a company. They sit behind the group's five client-facing values.
It's Chorley Group's founding principle. "Big enough to cope" means having showrooms in six towns, four manufacturer franchises and a seven-day Client Services team. "Small enough to care" means the business is still owned and run by the Turner family, so problems reach someone whose name is on the business.
Yes. Chorley Group was founded by Andrew Turner MBE in 1989 and is still owned by the Turner family. Andrew is Chairman and his son, Adam Turner, has been Managing Director since January 2021.
Chorley Group has sponsored Chorley FC since 2010, was the first Founder Patron of Inspire Chorley Youth Zone, and in 2026 upgraded the minibus used by Wigan Warriors Community Foundation. Its Chairman, Andrew Turner, was awarded an MBE in 2019 for services to the local community.