To celebrate the innovators who brought the Nissan ARIYA all-electric coupé crossover to life, Nissan has revealed their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital zine packed with a rich tapestry of stories, beautiful photography and exclusive video content, Horizon offers an unprecedented view into the conception of the game-changing vehicle.
Telling the tales of ARIYA’s design in exquisite detail, it charts the beginnings of the design process by focusing on the highly skilled design teams in Nissan.
Delving into the heart of Nissan Design Europe, Horizon features designers and colour managers, clay moulders and digital modellers.
Since ARIYA's world premiere in July, customers across Europe have shown a strong enthusiasm for the car with more than 10,000 people registering their interest.
Matthew Weaver, vice president of Nissan Design Europe, said: “Innovation is defined by looking beyond the horizon – exploring the limits of technology and creativity to realise something new and exciting. That is exactly what the design of the Nissan ARIYA represents.”
You can view the playlist of the ARIYA being brought from idea to reality on Nissan Europe's YouTube Channel and watch the development come to life through multiple videos documenting the process.