Position: Sales Manager

Location: Ormskirk

Salary: £35k to £55k OTE

Type: 5 day working week (closed Sundays except in March & September)

Are you an experienced automotive sales manager or senior sales executive with a passion for delivering results and inspiring high-performing teams? Chorley Group are an award winning, family-owned business in Lancashire, dedicated to our commitment to client service and strong community values, and we’re looking for a Sales Manager to join the team at our newly developed site at Ormskirk.

With featured brands including Hyundai, Peugeot and Vauxhall, and with a loyal client base, this is a great opportunity for development and growth in the dealership.

Why join us?

You will benefit from working with a supportive senior management team, centralised marketing and support from our online sales team to provide you with the best opportunity to maximise your position with uncapped commission earnings and a range of benefits including your birthday off, great team events and more:

• Family-run business with a strong local reputation
• Supportive and professional team culture
• Modern facilities and trusted vehicle franchises
• Career growth opportunities

The Role

As Sales Manager, you’ll lead by example and ensure the team delivers on performance, compliance and client care. You’ll manage the full sales cycle for both new and used vehicles, motivating your team to hit targets while maintaining the highest standards of integrity and customer service.

Key Responsibilities:

• Leading, coaching, and inspiring your team of Sales Executives
• Monitoring KPIs and performance metrics to maximise conversion and profit
• Managing stock, appraisals, part-exchanges, and used car prep/retail readiness
• Supporting marketing activity and stock campaigns
• Promoting FCA-compliant behaviour and accurate CRM usage
• Enhancing the client journey – from first enquiry to final handover
• Supporting recruitment, induction, and ongoing training for the team
• Collaborating with our Client Services Team to ensure fast response and seamless transitions
• Being a visible, values-led leader on site every day

Who we are looking for

• The ideal candidate will possess:
• Experience in a Sales Manager or senior sales executive role in a main dealer or group - ideally with Hyundai or Stellantis knowledge
• Strong knowledge of new and used vehicle operations
• Demonstrable success hitting volume, profit, and satisfaction targets
• In-depth understanding of FCA regulations and client compliance
• Excellent interpersonal and communication skills
• Confident with CRM and DMS platforms (e.g. Keyloop/DealerWeb)
• Full UK driving licence

We support you with

• Uncapped commission structure
• 5-day working week – Sunday as a non-working day* (except March & September)
• Central marketing & online sales team support to drive volume and quality leads
• Strong Group reputation and modern, trusted manufacturer franchises
• Ongoing learning, development and progression pathways

As well as

• Birthday day off, team events, employee perks, and more
• Life and health benefits