All-New Optima | Blackpool | Chorley Group Kia

Kia Optima

Whether you’re seeking cutting-edge technology, captivating design or luxurious comfort - the Kia Optima has it all. Combined with its range of powerful and efficient drivelines, the Kia Optima is a shining light in the competitive saloon segment.

Kia Optima Seats
Kia Optima Rear Light
Kia Optima Technology

The exterior styling of the all-new Kia Optima was a question of balance for Kia’s global design teams. The all-new Optima maintains the athletic identity that made it so popular, while making a confident leap forward to attract car buyers looking for something different.

Conceived under the watchful eye of Peter Schreyer, President and Chief Design Officer of Kia Motors, the all-new Optima offers more road presence than ever, with its contemporary surface detailing, sharp body lines and creases, and a more elongated saloon silhouette.

The all-new Optima’s evolutionary new look was designed to be functional and sporty, with exterior dimensions that are marginally longer, taller and wider. The wheelbase has been extended by 10 mm to 2,805 mm, with the full vehicle length growing 10 mm to 4,855 mm. Meanwhile the new model is 25 mm wider, at 1,860 mm, and 10 mm taller (1,465 mm).

Drawing inspiration from Kia’s global range of models, the all-new Optima boasts a more luxurious, driver-focused interior than ever before, with features and technologies typically associated with the class above. The new cabin is crafted with an obsessive attention to detail, and represents the biggest step forward for the new model.


Combined Fuel Consumption
mpg / (l100)km
Combined CO2 Mass Emissions
Max Engine Power
(BHP at RPM)
1.7 CRDi ISG (139bhp)67.3 (4.2) (17" & 18" wheels) 110 (17" & 18" wheels) 139/4000 6
1.7 CRDi ISG (139bhp)64.2 (4.4) (18" wheels) 116 (18" wheels) 139/4000 7

Improving ride and handling was a top priority for Kia’s dynamic development teams, with a focus on delivering the ride comfort and stability that customers expect from a D-segment saloon, while achieving the level of agility promised by the car’s sportier appearance. With a lighter, stiffer chassis, the suspension is better able to isolate vibrations and bumps from poor road surfaces, while a series of upgrades to the suspension set-up helps to blend agile handling with an improvement in ride comfort.

Reinforcing the need to provide a calm and relaxing driving environment, the all-new Optima boasts greater refinement than ever before, with considerable efforts made by development teams to reduce noise, vibration and harshness (NVH).

Driving the front wheels, every engine in the range is compliant with the latest Euro 6 emission standard, resulting in cleaner emissions. The all-new Optima is popular among both private and fleet buyers, and the fourth-generation model offers the choice of either a diesel or gasoline engine, each engineered to meet the varying needs of all types of customers.

The upgraded 1.7-litre CRDi diesel engine is expected to account for the majority of European sales from launch. Carried over from the existing model, it receives a range of modifications for its application in the all-new Optima, resulting in greater power output and torque, and reduced emissions.

The all-new Optima features a uniquely engineered body which combines more high-strength materials than ever before, resulting in even higher standards of crash safety. While passive safety is improved, the new model is also equipped with a series of high-tech active and autonomous safety features, and Kia’s engineers have targeted a five-star Euro NCAP safety rating throughout the Optima’s development programme.

The bodyshell of the all-new Optima is stronger than ever thanks to the more extensive use of Advanced High-Strength Steel (AHSS). 50 per cent of the body is now made up of AHSS – representing a 150 per cent increase over that of the previous car (20 per cent) – and boasts a 450 per cent increase in the amount of structural adhesive used.

Passive safety is further improved for occupants with the total number of airbags increasing to seven. The all-new Optima will be fitted as standard with driver, driver knee, passenger, two front side and two curtain airbags.

Kia’s Vehicle Stability Management (VSM) is fitted as standard, ensuring stability under braking and cornering by controlling the car’s Electronic Stability Control (ESC) and electric motor-driven power steering if it detects a loss of traction.


Optima '2'Optima '3'Optima 'GT-Line S'

Standard Spec:


Additional to Optima '2'


Additional to Optima '3'

  • 17" Alloy Wheels
  • Electronic Parking Brake
  • 7" Touchscreen Satellite Navigation with European Mapping
  • Reversing Camera System
  • Bluetooth® & Music Streaming
  • DAB Radio with MP3 Compatibility
  • Dual Automatic Air Conditioning with Ioniser
  • Electronic Stability Control (ESC) & Vehicle Stability Management (VSM)
  • Front & Rear Parking Sensors
  • Front & Rear USB & Front AUX Port
  • 18" Alloy Wheels
  • 8" Touchscreen Satellite Navigation with European Mapping
  • harman/kardon Premium Sound System with 10 Speakers & 590w External Amp
  • Premium Vision Instrument Colour Cluster
  • Black cloth with faux Leather Upholstery
  • 8-way Power Adjustable Driver's Memory Seat
  • Front Heated Seats
  • LED Front Fog Lights
  • LED Rear Combination Lights
  • Lane Keep Assist System (LKAS)
  • 18" Alloy Wheels
  • 8” Touchscreen Satellite Navigation with European Mapping
  • Wireless Mobile Phone Charger
  • Panoramic Sunroof with Tilting & Sliding Function & Automatic Electric Roll Blinds
  • Smart Key with Illuminated Start/Stop Ignition Button
  • Smart Park Assist System (SPAS)
  • Autonomous Emergency Braking (AEB)
  • Blind Spot Detection (BSD) with Rear-Cross Traffic Alert (RCTA)
  • LED Headlights with Automatic Levelling & Headlight Washers & High Beam Assist (HBA)
  • Lane Keep Assist System (LKAS)


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Kia Optima
Main vehicle Image
Model shown is for illustrative purpose only